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Alignment aids have become one of the fastest-growing design elements in production golf balls. Over the past decade, more brands have moved from subtle side stamps to complete visual systems meant to improve aim and roll feedback. Titleist stepped into that arena with AIM designs on Pro V1 models, and for 2026 the company is […] See full article...

In the past year at THP we have been able to take a deep dive into the KINETIXX family of golf shafts including the Ballistic Iron Shafts and Velocity shafts , but even then there is still so much more to discover. At times, KINETIXX seems to sail under the radar of many golfers, but only because they don’t really understand the depth to which they not only engineer their shafts, but actually produce their materials. Those looking for a deeper understanding of the brand can also... Read more

Refining a Purpose-Built Option in the Titleist Lineup When Titleist introduced AVX back in 2018, it felt like a bit of a curveball. The company best known for Pro V1 and Pro V1x launched a premium ball that was deliberately different: lower flight, lower spin, and noticeably softer feel. It wasn’t designed to replace anything […] See full article...

I watch a lot of Matt Fryer videos and he is a Mizuno ambassador. It's made me curious about their clubs (I think the apparel is pretty cool, too), of which I am unfamiliar. From the last five years what would you select from Mizuno for a high handicapper?

Does anyone actually enjoy the range? Because I hate it. Lately, I’ve been trying to find a smooth 80% swing feel, so I'm going to the outdoor range a lot. I keep falling into the same old trap. I’ll start off okay, but then I hit a bad one and get into that machine gun groove where I’m just firing off balls one after another, trying to find the feel again. The adrenaline spikes, the cortisol kicks in, and my body basically flips into fight mode. Before I know it, I’m back to 100% effort... Read more

Golfers spend plenty of time talking about clubheads, but finding the right shaft can be just as important. The Nippon Shaft Experience gives golfers an opportunity to explore that part of the fitting equation on a much larger scale. The annual event brings together Nippon Shaft’s National Fitting Team, PGA Tour representatives and an enormous selection of shafts for golfers to test. With roughly 1,000 test shafts on site and heads from major equipment manufacturers available, there are... Read more

I'm in a mood, so let's have an AMA and go full on Frank Costanza style. Want to talk about advertising, marketing, the inner workings of THP? Here for it. You aren't going to hurt my feelings, so ASK ANYTHING you want. I am ready to answer any and all things that come my way. So much going on, so ask away. You will get full transparency as always. If/when I cast judgement, do not hold it against me. or do, I dont care

For the insert putter people, do you sometimes miss the insert? I do or at the very least don’t feel the soft impact like you should when you hit the middle of the AI-Dual insert. I’ve still made plenty of putts like this or if I miss my distance control has been fine which leads me to think that maybe missing the insert might not be as detrimental as one would think. Has this happened to you? What are your thoughts?

Earlier this week we held a contest to predict what THPers at the Titleist Experience would get fit into. Join me in congratulating @ColdOkieGolf Please send me a PM with your full name and shipping address and we will get your Titleist Mystery Box sent right out to you.

Come one, come all(well, 15 of you), and join me in lovely, historic, pine/magnolia/oak laden Valdosta, GA for a weekend of what will probably end up being mediocre to poor golf on an exquisite DLIII design. Kinderlou Forest might well be the definition of hidden gem. Former host to the South Georgia Classic on what is now the Korn Ferry Tour, and hosting multiple stages of KFT Q-school for the past several years. Tipping out at 7,781 yards, Kinderlou can provide a substantial test to anyone... Read more

Forty years is no small milestone in the golf industry. Since 1986, Tour Edge has carved out a reputation as one of the most innovative companies, often pushing designs that bigger names later followed. Their Exotics line in particular has become known for premium construction, cutting-edge technology, and tour-level performance at attractive price points. With […] See full article...

Here are some cheeseburger deals for National Cheeseburger day tomorrow Sept 18 th.